Not everything that is well-intentioned is accepted by the market: The former Android cofounder Andy Rubin wanted as one of the first to bring a smartphone with a truly borderless display on the market. He succeeded. But at what price, one must now ask.
Essential Phone is flopped
The Essential Phone was released in July 2017. Since then, the device has not even sold 100,000 times. This emerges from an analysis by IDC. But more important than the relatively small number is the fact that the company could not make any profit with it.
At first glance, the device offers very decent specifications. The display measures 5.71 inches diagonally and offers a resolution of 2,560 x 1,312 pixels. Inside, a Snapdragon 835 works. The Android handset offers 4 GB of RAM and 128 GB of memory. The materials are high quality: a titanium chassis is complemented by a ceramic back.
Is there room left in the shark tank?
Rubin seems willing to put even more pressure on an already competitive market , That is always difficult. Especially since there is a lot of competition. Apple and Samsung are the two "big players" in the field of smartphones. According to IDC, Apple claimed 19.2 percent of the global smartphone market in 2017 and Samsung 18.4 percent. Both manufacturers together sold more than 150 million devices.
By comparison, Google was able to sell at least 3.9 million units in 2017 from its Pixel smartphone.