Unfortunately for Apple, iPhone X is not the success the company expected. Citi analysts estimate that 14 million units will be sold in the first three months of this year. The previous forecast of the bank was 27 million units
According to analysts, the demand for Apple's $ 1,000 smartphone is "apathetic." Citi estimates that only 7 million iPhone X smartphones will be sold in the second quarter of this year.
Other analysts said the iPhone X is not a success because it does not come with significant innovations and has a very high price
To find out why the terminal is not selling so well, investment bank Piper Jaffray made a survey. This was answered by Apple phone owners. Research has shown the two main reasons why people did not buy iPhone X.
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Thus, 44% of respondents said their current smartphone is still working very well, and 31% said that the price of at least $ 1,000 for the basic version of iPhone X is too high