The product has its own web site, called Siente el Juego ("Feel the game") and costs the equivalent of $ 48. According to Vicky Form, every year 4 million couples break up because of football. The company also wants women to "feel" the fun of football.
It is possible that if it does, the product will be withdrawn before it reaches the market. People reacted negatively to the company's ad on online social networking sites. "How sexist it is! What a bad idea, "commented a YouTube user. Someone else feels that advertising such a product is "degrading and pathetic".