Sony launched in Romania the new full-frame mirrorless camera: α7 III (Alpha 7 Mark III). The device wishes to occupy the entry point in the α7 III range, providing basic functions for all users, whether they are amateur, enthusiastic or professional. In contrast to the a7R III, this model comes equipped with a lower resolution sensor, without compromising on other capabilities such as fast focus, 4K capability or high performance image processor
Sony a7 III comes equipped with a 24.2 megapixel Exmor R CMOS sensor, capable of shooting at 100 to 51,200 (with the possibility of extending to 50-204,800). Thus, photos can be taken even in situations where there is not much light, and disturbing image noise occurs only at very high values. The BIONZ X image processor is 80% faster than the available model on the A7 II, providing a much faster shutter release. The retro-illuminated sensor can capture 14-bit RAW photos, providing natural colors and stabilized by a five-axis internal system
The focusing system was "borrowed" from the a9 model, the high-end mirrorless model released in 2018. Thus, 93% of the sensor surface is covered with 425 contrast-sensing focus points and 693 focus points phase, with subject tracking and focus on the eyes, actions that are twice as fast as previous models
Despite the fact that a9 is a recommended camera for those who need speed, the α7 III is not very slow. With the ability to capture 10 frames per second and burst buffer for 177 JPEG images, 89 RAW or 40 RAW uncompromised, the a7 III is a pretty big upgrade for those coming from an older generation room
At the shooting chapter, a7 III will capture UHD 4K resolution (3.840 x 2.160 pixels) using the entire recording sensor. This means that the images are initially made in 6K resolution and then over-sampled at 4K, providing a high level of detail and more natural colors. In fact, a7 III can also shoot in HDR using the Hybrid Log-Gamma capture mode. Full HD filming can be recorded at 120 frames per second, which will provide the ability to capture slow motion sequences even with the subject tracking function
Finally, the camera room has some welcome updates. The OLED eyebrow now has 2.3 million pixels, there are support for two SDS UHS-II cards for high speed, and the battery provides 2.2 times more autonomy than the a7 II models. The reason is the new NP-FZ100 battery, which guarantees an average of 710 frames at full charge. As we talk about a 2018 camera, the USB 3.1 Type-C port and Wi-Fi transfer could not be missed.
Those who buy an a7 III device in Romania before May 31 will benefit from an extended five-year warranty (two-year standard + 3-year bonus). The price of the device is 10,400 lei, while a kit that includes the SEL 28-70mm f / 3,5-5,6 OSS lens costs 11,500 lei, a considerable discount for the lens, which is separately for about 2,500 lei