Jeff Johnson, analyst at Arthur Wood Research, wrote in a note sent to customers that the smartphone preferences for the Galaxy S9 series are "disappointing." More specifically, they are 50% lower than those recorded over the same period (not specified) of the Galaxy S8 series
Some analysts expected the Galaxy S9 to record higher pre-orders by 10-15% compared to last year's model.
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According to Johnson, the news is not bad for Samsung, the market leader, but for the industry as a whole. "Smartphone sales are declining at a sharp pace," the analyst said.
This trend will also affect component suppliers such as Broadcom, Qualcomm, or Cirrus Logic.
According to a Gartner study, sales of smart phones record the first overall decline in sales over a decade ago