Android users are more loyal to the platform than IOS

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Android and iOS are the dominant mobile operating systems. A new study, conducted by the Consumer Intelligence Research Partners (CIRP) in the US, shows users whose platforms are more "faithful" to it

Surprisingly, Android users are more loyal than iOS. 91% of those who used Android before and bought a new smartphone in 2017 remained in this ecosystem. For iOS, the percentage was 88%.

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Research shows that at this time Android is enjoying the highest level of loyalty in its history. The operating system was released in 2008, a year after the first iPhone appeared

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