Apple and Samsung the Biggest losers in Europe

The market for smartphones in Europe shrank in Q1 2018, as in many other parts of the world. The volume shrank by 6.2 percent, according to Canalys.

Apple Sells Fewer iPhones in Europe

The iPhone maker from Cupertino was able to sell 10.2 million smartphones in the same period. Nevertheless, this represents a decline of 5.4 percent compared to the previous year. After all, the group achieved a market share of 22.2 percent, placing it in second place.

Meanwhile, the iPhone X was the secret star for Apple. Although Apple sold in the quarter about a quarter fewer devices than in the Christmas quarter. But that was to be expected. And yet, the face-ID smartphone was the most popular model overall ("the best-shipping smartphone in the region"). Tim Cook called the iPhone X most recently Apple's Super Bowl win.

Samsung's Biggest Loser

Samsung's competitor sold 15.2 million devices - more than Apple - but lost at the same time significantly more. Namely 15.4 percent. After all, the company still has a market share of 33.1 percent.

Huawei mixes up European market

Meanwhile, both manufacturers have the Chinese manufacturer Huawei on the back. This increased by 38.6 percent and sold at least 7.4 million devices in the first quarter of the year. He comes to 16.1 percent market share.

Xiaomi sold 2.4 million smartphones (5.3% market share) and Nokia at least 1.6 million (3.5% market share). These five manufacturers together account for 71.4 percent market share. The rest take many brands for themselves. Among them, however, are well-known companies such as Sony or LG. However, they are no longer playing a major role in the smartphone market in Europe.

Differences in regions

Significantly fewer smartphones were sold in Western Europe. A total of 30.1 million units (-13.9%). In Germany, 16.7 percent fewer devices were sold, in the UK nearly 30 percent less. Also in France, 23.2 percent fewer smartphones were sold in Q1 2018 than in Q1 2017.

Quite different in Central and Eastern Europe. There, 12.3 percent more devices were sold. In Russia, even 25.4 percent more than in the previous year. But this growth market comes only on a volume of 15.9 million devices and can not compensate for the losses from Western Europe. This development is also one of the reasons why the announcement of the quarterly figures of Apple Europe and China was almost the same.

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