Apple breaks OLED prices: Manufacturers look for alternatives
Apple breaks OLED prices: Manufacturers are looking for alternatives. According to media reports, Chinese smartphone manufacturers are looking for alternatives for the display production of their upcoming devices. Huawei, Oppo and Xiaomi want to switch from OLED to mini LED. The vendors do not do this voluntarily.
- DigiTimes reports a bottleneck in the smartphone industry, with manufacturers Huawei, Oppo and Xiaomi apparently all looking for alternatives to smartphone displays.
Apple buys the OLED market
As a reason, Apple's growing interest in OLED technology is cited, and the three smartphone makers fear that the iPhone provider a Cupertino will use even more OLED production resources from Samsung (and others) this year. So the bottom line is that there is nothing left for the others.
This conclusion is not that simple. Basically, the price certainly determines the access to the market. But the mentioned providers are characterized by the low price of their smartphones. They would have to accept sinking margins or raise prices.
Mini-LED will be more widely used in 2018
The manufacturers' decision also means that mini-LED technology will become more widespread , Because Huawei, Oppo and Xiaomi want to incorporate this display technology with integrated backlighting into their devices.
The first smartphones with the technology are expected to be launched in the second half of 2018.
iPhone X Plus Comes
Rumor has it that Apple is planning to add a bigger Plus model to the iPhone this year. In addition to Samsung, LG should also manufacture some of the displays. However, the manufacturer will probably initially only accept a smaller contingent. However, this is likely to change in the medium term. Because Apple has made investments in production facilities of LG, in order to promote the OLED production.