Apple buys the rights to Ed Sheeran documentary

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With “Carpool Karaoke: The Series” Apple launched for the first time an exclusive moving image offering for its music streaming service Apple Music. But not only with series one wants to convince the customers, also the supply of music documentation is growing steadily. So far, for example, the music producer Clive Davis was accompanied with the camera and the singer Taylor Swift was filmed on her “The 1989 World Tour”. Now another great name joins Apple’s offer.

According to Deadline, Apple should have secured the rights to the documentary “Songwriter” at a low to mid seven-digit dollar amount at auction. The film gives an insight into the creative process of the extremely successful musician Ed Sheeran. Directed by his cousin Murray Cummings and producer is Benny Blanco. The film premiered in Berlin and was shown last night at the Tribeca Film Festival in New York.

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According to the report, Apple first plans an “event release” of the documentary and wants to show the film afterwards in the cinema. Of course, a short time later, a release for Apple Music customers will be planned, but this is not yet confirmed. Even to the exact dates, there is no further information.

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