Published under the label “POP-Collection” Beats by Dr. med. Dre the two headphones in the colors POP Violet, POP Indigo, POP Magenta and POP Blue. The new collection is to be inspired by the Pop Art movement. As a release date, Apple indicates the 15th of June, then the collection can be ordered directly from the Apple Store.
As a peculiarity Beats has with the British singer MNEK and the Spanish artist Okuda San Miguel teamed up and developed a graphically appropriate advertising campaign, including a music video.