Mark Zuckerberg, founder and general manager of Facebook, admitted Wednesday that there were some "errors" in the first reaction after the release of information about illegal use of data for election purposes by Cambridge Analytica, according to Mediafax
"I want to update the situation with Cambridge Analytica, including what we have already taken and which we will take. We have the responsibility to protect user data, and if we can not, we do not deserve to offer you services. (...) I took steps to understand what had happened and to make sure it did not happen again. The good news is that the most important steps to avoid repeating these things have been taken some years ago. But we made mistakes, we still have things to do, and we need to step up the measures, "Mark Zuckerberg explained.
"To avoid abusive applications, in 2014, we announced the change of the entire platform to significantly limit the amount of data that such applications can access," said Zuckerberg, referring to the software system developed by expert Aleksandr Kogan and the firm Cambridge Analytica
An American citizen has already filed a lawsuit in the US against the Facebook online social networking site and Cambridge Analytica's political analysis firm due to the alleged illegal use of data from accounts of about 50 million users
A company specializing in online data analysis involved in US President Donald Trump's campaign and the pro-Brexit campaign exploited for electoral purposes Facebook data of tens of millions of American citizens in a member of Steve Bannon's team called "War psychological". A transparency activist, Christopher Wylie, revealed to The New York Times and Observer that Cambridge Analytica, owned by billionaire Robert Mercer speculative trader and headed by Steve Bannon at the time, participated in Donald Trump's election campaign using fraudulent Facebook profiles of millions of American voters to build a powerful software program to anticipate and influence electoral preferences. The same analytical company was involved in the campaign for the UK out of the European Union (Brexit). Steve Bannon became director of Donald Trump's campaign team in August 2017.
Cambridge Analytica used data stolen in 2014 from Facebook accounts to determine American voters profiles and send them personalized political ads. Christopher Wylie, who worked with Cambridge University professor for data, told Observer: "We have exploited the Facebook online socialization platform to get millions of voters' profiles. (...) This was the basis on which the company was built. "
Documents Observer and Facebook have revealed that by the end of 2015, Cambridge Analytica collects online data to an unprecedented level. Facebook had not yet warned users and took only limited measures to secure the data of over 50 million people. According to The New York Times, copies of Cambridge Analytica data are still online. The information was gathered through an application called "thisisyourdigitallife", created by Professor Aleksandr Kogan independently of his work at Cambridge University. Through its company, Global Science Research (GSR), in collaboration with Cambridge Analytica, hundreds of thousands of Facebook users have been paid to perform personality tests under the pretext of using data for academic studies. But the application also collects the data from the "friends" lists of those who accepted the tests, so the profiles of tens of millions of people have been obtained. Christopher Wylie talked about what he called "Steve Bannon's psychological warfare instrument." He explained that Steve Bannon and Robert Mercer had the idea of using megadate and online social networking methodology for "information operations" on the US electorate. Christopher Wylie contributed ideas and worked on the project before he became the developer in the spring of 2017. Wylie was also one of the sources who provided information for a 2017 article written by the Guardian / Observer, entitled "The Great British Breach of Robbery," a material linking the EU exit campaign, Donald Trump's election President of the US and Russian Activities.
"For these people, the rules do not matter. For them, it is a war and everything is right. They want to have a cultural war in the United States of America. Cambridge Analytica was supposed to provide the arsenal for this cultural war, "Christopher Wylie told NYT.
Facebook has announced that it has decided to suspend the accounts of Cambridge Analytica, Christopher Wylie and Aleksandr Kogan, a Russian-American professor. "It's a scam. We will take all necessary steps to erase stolen data, we will initiate legal action against the authors of the illegal activities, "said Paul Grewal, Facebook Vice President
Cambridge Analytica is being investigated in the UK by Parliament and regulators on charges of illegal activities in the referendum campaign on the country's membership of the European Union