Nevertheless, the Apple Watch is known to be the most successful smart watch in the world. Sales of the Apple Watch rose in the last quarter, according to International Data Corporation by 57 percent to 8 million pieces. The Fitbit sales dropped by 17 percent to 5.4 million pieces.
Fitbit has just launched a new smartwatch called Versa, which costs around 200 euros, is equipped with a color LCD and 4 days with to survive a battery charge. On it run apps from airlines, from driving services like Uber and Lyft as well as content providers like the New York Times. In addition to a pedometer, an optical heart rate measurement is installed. The watch can also analyze sleep. GPS is missing. This is matched by about 300 songs that can be heard through Bluetooth headphones or speakers.
Zerella said other watches will come at lower prices, probably later this year. The company's products run on its own operating system. "We have over 1,000 developers working on applications for Fitbit OS" he said. "If there were another operating system out there that we could use, we would do it, but it would there is none. "