Marked as incompatible with most devices and blocked from installing, Google Now Launcher is no longer one of the easiest options to make the Android interface cosmetics
Appreciated by many users for low resource consumption, Google Now Launcher debuted with the Nexus 5 series of phones, equipped with Android 4.4 KitKat. Available for installation and as a separate app, Google Now Launcher offered a minimalist design alternative to the customized Android device manufacturers, often improving their performance
Meanwhile, things have changed, alternatives such as Nova Launcher offering upgraded design and more features, the solution provided by Google becoming ultimately irrelevant. Unofficially, users can substitute the Google Now Launcher with Pixel Launcher, a portable version of the standard interface provided on Google Pixel and Pixel 2 phones.
Also called Rootless Pixel Launcher, the new Pixel Launcher can be installed by visiting this link