GoPro probably passes through the toughest period since the company was founded. Its rooms, although very efficient, do not sell so well, while unsuccessful projects such as Karma drones have left holes in the company's budget hard to cover. Thus, the company looks for all sorts of methods to move more action camera units. After a cheap GoPro HERO, released last month, the company is changing its buy-back program, now accepting old cameras and other manufacturers to buy a GoPro at a lower price
This initiative was also used last year for a limited period of only 60 days, in which older GoPro camera users were given the chance to hand over a discount to buy a new model. According to the company, 12,000 customers have benefited from the Trade-Up program and now it will remain active without the main limitation: the fact that you were already a GoPro user
The new Trade-Up program accepts any digital camera from any manufacturer, regardless of the state they are in (with traces of use, cracks in the casing, etc.). In return, the GoPro HERO6, the top model in the offer, can benefit from a $ 50 discount, while the 360-degree Fusion can be reduced by $ 100. The only drawback at this point is that the offer will be available initially in the United States.
GoPro will also support the cost of transportation for old cameras if users want to benefit from online order discounts, but the reduction is only applied when the buy-back room reaches the company's warehouse.
This is just the company's latest strategy to try to increase revenue, and recently GoPro offers its licensing technologies to other partners. It is rumored that Xiaomi, one of its largest rivals in the action room market, is preparing to bid for GoPro shareholders to buy the whole business