iPhone X will be discontinued in September. KGI Securities analyst Ming-Chi Kuo expects Apple to discontinue its Face ID smartphone in September. Tim Cook's business aims to keep the profit margin high as soon as the successor is on the market, while at the same time not jeopardizing the sales of other devices without face recognition.
Most "quick thinkers" naturally interpreted Kuo's prognosis as it was not meant to be, and Apple's failure to offer the device in September is not due to the fact that it sells "badly." That would also make no sense against the background that in September an almost identical device with the same notch and but with faster processor goes on the market, the iPhone XS, or whatever Apple will call it.
Fear of cannibalism
Apple wants next to it but still a 6.1-inch new LCD Sell device. This is sold a bit cheaper because of the display technology. If the device would compete with a cheaper OLED smartphone, that would not be good for the smartphone. It is expected that a reduced iPhone X will offer a lower margin than a new Face ID LCD iPhone. This too is a reason for Apple not to sell the iPhone X.
Concern over two-class society
Instead, this forecast should rather give cause for concern for a two-class society. After all, the upcoming iPhone XS and XS Plus will remain just as expensive as the iPhone X. Apple will be able to maintain its margin and probably even increase it with the introduction of the Plus model.
only the previous devices are left, which are equipped with Touch ID. Although there are rumors that Apple wants to offer at least a new LCD device. But what happens then? Do all other devices actually get a faster processor? That would be very untypical for Apple. Or, the Cupertino company can not even afford to sell the devices "just like that" for a year.
iPhone X, the first of its kind for collectors
For users hoping had to buy an iPhone X cheaper, this wish will not be fulfilled so in September if Kuo is right. For the device, in the long run, for collectors interesting. Although many millions of them have sold, we can not see how many of them will be in perfect optical condition for 30 or 50 years.