Ming-Chi Kuo was at the end of April from resigned his position with KGI Securities. At that time, we wondered if his predictions would be missed in the future. But now he works in a similar position at TF International Securities.
iPhones Will Be Cheaper in 2018
Now he ventures ahead with a forecast that Apple buyers may be pleased. According to Kuo, the new iPhone models are cheaper. He also emphasized that all new equipment will be available in large quantities in time for September and October.
Apple plans to buy the 6.1-inch LCD iPhone for $ 600 to $ 700 (plus Tax). In contrast, the iPhone X (s) would be offered with 5.8-inch OLED display for the price of 800 to 900 US dollars. Only the even larger iPhone X Plus with 6.5-inch OLED display would cost between 900 and 1000 US dollars. Exactly this price limit reached Apple in 2017 with the iPhone 10.
Production now cheaper
Apple could lower the prices for the upcoming smartphones, because it is able to carry out the production cheaper
The acquisition of the former Toshiba storage division by a consortium in which Apple is involved can lead to cost reductions. In any case, components for the Face ID camera may now cost Apple less with more yield.
Get Face ID to Consumers
Also, Apple Face ID would like to get to consumers, because it plans to achieve even more service revenues in the medium term. According to Kuo, an aggressive pricing policy can help with this.
In addition, in 2017, consumers noticeably resisted price increases in smartphones and market volume declined.