Hip streetwear, colorful sweaters with thick cords and nasty product names - this is what the fashion label Naketano stands for. In addition to enthusiasm for the comfortable and sporty clothes, there were also regularly outraged cries of critics. Propaganda of sexual violence is being advertised.
Fans celebrated the extraordinary product names. According to the Federal Gazette, Naketano alone generated around 44 million euros in 2015, with a return on sales of 17 percent.