One month ago, Oliver Schusser took over the Head of Apple Music. After a short introductory phase, there will be first changes that will influence the direction of the music streaming service. According to a report from Music Business Worldwide, Elena Segal will initially take over her role as Head of the Legal Department of iTunes International and will work for Schusser. At Apple Music she now accompanies the post as global director of music publishing. She leads the newly formed division with its four divisions: Operations, Commercial, Publisher Relations and A & R.
While Segal will probably be traveling between Los Angeles and London, Schusser is to promote new subgroup Apple Music. With his first major change, Rolling Stone may have introduced a major new structure that can positively impact various areas of the streaming service. Examples include better license deals with artists and the use of internal songwriters. In addition, there is also the possibility that Apple could also start its own record label with appropriate preliminary work, whose artists are then exclusively represented on Apple Music.