Spotify has published the first report for the Romanian market, where the service is available for about a month. Despite the fact that we do not have exact figures about the number of registered users in the country at this time, we have some interesting information about their behavior in the service, which also provides an insight into the public interested in Spotify
In the first month, users in Romania by Spotify listened to a total of 1.9 million hours of music, that is, 219 years of non-stop audition. The highest concentration of users is in Bucharest, followed by Cluj-Napoca, Brasov, Iasi and Timisoara. 65% of Spotify users in Romania are men, and 35% are women. The average age of users is 23 years, which is also true in other markets in the world where the average age is under 30.
Despite the fact that there is a lot of Romanian music on Spotify already, in the "Top 5" the most listened artists are only foreign ones: XXTENTACION, Drake, Post Malone, Kendrick Lamar and Migos. A Top 5 strictly for local artists highlights Deliric, Killa Fonic, Carla's Dreams, Parazitii and Cheloo among the favorites. If we look at both charts, we realize rap / trap music is the most popular among Spotify users in Romania
Przemek Pluta, Markets Operations Spotify, South and Eastern Europe, who was also present at the official launch of the service in Romania, said on the occasion of the first month of availability in Romania: "Our service was extremely well received by to Romanian users and we are extremely pleased with the results achieved in the first month of launch. [..] We will continue to expand our catalog of Romanian songs so that we can meet the expectations of all users. "
Spotify is available in Romania both free of charge, with commercials during playback, and on the basis of a Premium subscription of 5 Euros per month, giving you access to better playback quality, offline playback and the ability to listen to music on your mobile without limits.