Chewing gum helps us quit or focus better on the wheel. But this product is also an important pollution factor, like cigarette butts. Three organizations – Iamsterdam, Explicit Wear and Gumdrop – have found a use for recycled chewing gum. It is used for the production of sports shoes.
Named Gumshoe, the collection includes materials that are made up to 20% of chewing gum. For every four pairs of shoes use 1 kg of gum.
According to the project's initiators, 1.5 million kilograms of chewing gum come each year on Amsterdam's streets and sidewalks
A pair of Gumshoe shoes will cost 190 euros. The collection will be available in July this year.