Where smartphone manufacturers are wrong when they demand $ 1,000 for a premium model [OPINIE]
The average purchase price of a smartphone rose significantly last year, from $ 330 in the last quarter of 2016 to $ 360 in the same period last year, according to the research firm Counterpoint Research. That's when, in the meantime, revolutionary batteries with one week's autonomy have not appeared and no models with synthetic diamond screens have been announced. This indicator, which will continue to rise, has been pushed up by the newly announced range of peaks, which do not revolutionize the industry, but have priced priced labels
The dangers for big smartphone manufacturers, which have to report quarterly growth figures to please investors, are hiding in their own "home." These are mid-range and mid-range premium models that are becoming stronger and more attractive. As a result, the only net advantage the range peaks have is the camera. It could add the displays, but from a certain level the human eye no longer makes the difference. Otherwise, mid-range chipsets such as Snapdragon 660 or powerful older generations (Snapdragon 835), powered by a 4GB RAM or higher, are powerful enough to provide a very enjoyable user experience grace year 2018. The vast majority of users are not bothered by the fact that an application takes half an extra second to start a mid-range compared to a high-end model and does not feel the need to have a internal storage capacity of 128 or 256 GB. Thus, the range peaks address a narrower segment of consumers, made up of high income people, for whom the smartphone, like the watch on hand, is a symbol of social status
It's no surprise that phones from older and resigilated generations record the biggest sales increases globally and that iPhone X has not proven to be the success Apple was expecting. Analysts of the American bank, Citi, estimate that 14 million units will be sold in the first three months of this year. The previous forecast of the bank was 27 million units. Apple is likely to change its strategy and launch a more affordable model in the autumn. Unfortunately, as in the case of the "bang", Android terminal manufacturers have followed Apple's price paradigm for their peak range. They were probably afraid that their model would be less desirable if it did not have a price that seems to come from another " e"
If manufacturers continue with the current price strategy, new decks will de facto be models such as the Samsung Galaxy A8 (2018) or Sony Xperia XA2, and phones such as the Samsung Galaxy S9 will become luxury items. I'm afraid there is not a big market for such devices, as they found on their own skin defunct or "ductile" companies like Vertu or Sirin Labs. The smartphone can not be a luxury item because it is perishable. Just over two to three years, unlike a Tiffany's diamond necklace or a Patek Philippe watch, it is clearly technologically surpassed and becomes worn out morally. That's why very expensive smartwats are not successful. Such a device will not pass from father to son and will lose its value as soon as the support for its operating system will be stopped
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The tip of the range must remain an object that many people aspire to succeed and come alongside significant technological innovations at a price that is affordable enough to be paid by middle-income people without too much sacrifice. These buyers need to rely on companies like Samsung or Apple to sell more Galaxy S or iPhone smartphones, not the ones who call the rich Middle Eastern Sheiks
I do not think there is much until big companies in the smartphone market start reporting unsatisfactory financial results, even if the world is not in an economic crisis, or even going through a prosperous economic period. People will buy more mid-ranges and range spikes from older generations (often re-packaged or second-hand), devices that are not as profitable for manufacturers as current high-end models that, at prices they do not even tempt the majority of consumers.
Quite concluding a friend who said, referring to the price of a very expensive smartphone recently announced at MWC 2018: "You still put on and give the advance to a home."