The online YouTube platform, owned by Google, will signal to its users whether their commercials are coming from state-funded media sources in an attempt to respond to criticism about managing video content, Mediafax reports.
For several months, online social networks are being criticized by users who accuse them of spreading fake news
For this reason, Facebook, Twitter and Google are attempting to improve video content and communicate more about it.
Some criticisms concern the use of these media platforms by the Washington administration to serve the interests of Russian power, as is the case with Russia Today
The Washington Administration suspects that the Russian power has been involved in the US presidential campaign in 2016, using social networks to spread false information, which the Kremlin has denied.
"Our priority in 2018 is to give more transparency to all YouTube users - advertisers, the media and the public," the company said in a statement published on its official blog
In this context, "we will begin today (Friday) to place mentions below the video content of media sources publicly funded by a government," the company said in a statement, adding that this option is currently only in the US
Some media sources broadcast video content via a dedicated YouTube channel
Other measures taken in recent months include removing about 150,000 children's videos of pedophile comments and introducing stricter advertising rules